Industry Update
Appointment15 May 2019

Laura Dorner

Appointed Director of Sales and Marketing
At Plantation on Crystal River in Crystal River - FL, USA

 Laura Dorner

Plantation on Crystal River - a hidden gem on Florida's Nature Coast - has selected Laura Dorner as new director of sales and marketing of the 196-room resort. Dorner's responsibilities include shaping and executing all sales and marketing strategies for group and leisure markets; developing new programs to maximize opportunities and exceed revenue goals; management of the public relations and advertising initiatives of the resort; and overseeing the performance management, coaching, recruiting and selection of the sales team.

Prior to joining Plantation on Crystal River, Dorner was a sales executive with Villages of Citrus Hills, a private, gated community in a nearby neighborhood. Before that, Dorner was the sales manager at Black Diamond, a luxury golf course in Citrus County, where she developed and fostered the popular "Stay and Play" program. Her additional experience came from positions in North Carolina, where she worked as director of sales for Scotch Hall Preserve, a resort-golf community, and Cisco.

A graduate of St. Cloud University in Minnesota, Dorner is a 10-year veteran of the sales and marketing industry. She is also USKids Golf Coach Certified and a member of the LPGA Amateur Golf Association. A native of Minnesota, Dorner has two children and enjoys kayaking and golfing.

Recent Appointments at Plantation on Crystal River

Jack Spiess - Executive Chef

14 August 2017 — A hidden gem on Florida’s Nature Coast, the Plantation on Crystal River recently named Jack Spiess as executive chef of the 196-room resort. Chef Spiess will direct daily culinary operations at the resort’s signature West 82 Bar & Grill and outlets, and oversee food and beverage offerings for the Plantation’s 12,000 square feet of function space for meetings, corporate parties, local catering events and special occasions.
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Terry Natwick - Director of Sales & Marketing

4 May 2015 — Plantation on Crystal River – a hidden gem on Florida’s Nature Coast – has promoted Terry Natwick as new director of sales and marketing of the 196-room resort from her previous role as group sales manager.
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Michael Mancke - General Manager

22 August 2014 — The Plantation on Crystal River - a hidden gem on Florida's Nature Coast - has promoted Michael Mancke to general manager of the 196-room resort. In this position, Mancke is responsible for directing all departments, operations and revenue management at the 232-acre property.
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