Industry Update
Appointment18 November 2019

Liviu Nedef

Joined RedDoorz as Group Senior Vice President of Marketing

Liviu Nedef

Liviu Nedef, former Head of Marketing at HOOQ has joined as the Group Senior Vice President of Marketing.

Liviu Nedef has assumed responsibilities in a newly formed role as the Group Senior Vice President of Marketing. His mission will be to make RedDoorz the leading affordable hotel brand in Southeast Asia. Liviu brings almost 15 years of experience, having led marketing functions for high growth digital, content and e-commerce brands including HOOQ and Lazada.


RedDoorz is Southeast Asia’s largest and fastest growing, technology-driven hotel management company offering affordable accommodations for everyone. With a vision to enable people to travel more and provide an affordable reliable stay in all major cities and destinations across the region, RedDoorz is disrupting the hospitality industry by transforming the fragmented supply inventory into branded, standardised accommodations and leveraging its mobile app and digital channels to drive strong consumer demand.
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Recent Appointments at RedDoorz

Liviu Nedef - Chief Marketing Officer (CMO)

26 August 2020 — Liviu Nedef will continue to play a key role on RedDoorz's leadership team as the Chief Marketing Officer (CMO), where he leads the company's marketing, communications, and direct business-to-consumer (B2C) sales efforts.
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Trixie Thye - Regional VP - Human Resources

26 August 2020 — As Regional Vice President - Human Resources, Trixie Thye brings almost two decades of experience with notable global corporations such as Accenture. Most recently, she was the Regional HR Vice President and Business Partner with Beijing-headquartered IT consulting and outsourcing company, Pactera.
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Kelvin Teo - COO

26 August 2020 — As the Chief Operating Officer (COO), Kelvin Teo will oversee the business and operations for RedDoorz across the region. Kelvin brings with him 20 years of experience in the tech and online industries.
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