Industry Update
Appointment25 June 2020

Keith Sheldon

Appointed President of Entertainment
At Hard Rock International, Inc. in Orlando, Florida, USA

Keith Sheldon

Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment. In this role, Sheldon will oversee and direct the entertainment function for Seminole Gaming, an innovative gaming industry leader, and Hard Rock International, a globally recognized music, entertainment, leisure and dining brand.

Sheldon most recently held the position of Executive Vice President of Programming and Development at BSE Global, where he led the development of content opportunities and special events at Barclays Center. He also played an integral role in the planning, development and programming of both Nassau Veterans Memorial Coliseum and Webster Hall.

At the young age of 13, Sheldon secured his first job booking events and parties at a children's museum, which sparked his excitement for the industry. After booking club venues following law school, he found continued success in leadership roles at AEG Facilities and BSE Global. With BSE Global, he repeatedly amplified Barclays Center's booking volume each year by securing iconic stars such as Bruce Springsteen, Barbra Streisand, JAY-Z, Ed Sheeran, Madonna and Justin Bieber. Sheldon was also named to Billboard Magazine's 40 Under 40 in 2016 and was a finalist for Pollstar's Venue Executive of the Year in 2017, 2018 and 2019.

Hard Rock International, Inc.

With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
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Recent Appointments at Hard Rock

Keith Sheldon - President of Entertainment

25 June 2020 — Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment.
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Donna Marchese - Regional Director of Global Sales - Americas

21 November 2019 — Hard Rock International proudly announces the appointment of Donna Marchese as Regional Director of Global Sales - Americas. With this role, Marchese is responsible for building awareness for the iconic Hard Rock brand, developing relationships with key group clients and agencies in the Northeast, and ultimately driving business to the entire portfolio.
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Clinton Lovell - General Manager

29 August 2019 — With more than 20 years of hospitality industry experience, Clinton will oversee the hotel administration and will be responsible for the overall operations of the 365-room property in Desaru Coast, Johor - one of the fastest-growing tourist destinations in Malaysia.
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