Industry Update
Appointment 4 September 2020

Marcus Bernhardt

Appointed Chief Executive Officer (CEO)
At Deutsche Hospitality in Frankfurt/Main, Germany

 Marcus Bernhardt

The Supervisory Board of Steigenberger Hotels AG has appointed Marcus Bernhardt as CEO of Steigenberger Hotels AG/Deutsche Hospitality with effect from 1 November 2020.

Swiss-born Marcus Bernhardt joins the company from Europcar Mobility Group, where he has been responsible from 2013 to 2016 for areas including Global Sales, E-Commerce, Revenue Capacity Management, B2B and B2C Sales, Partnerships and Global Franchise, Customer Support and Quality Management in his capacity as Chief Commercial Officer. Following the successful stock market launch of the company in 2015, he became Managing Director in 2017 for International Business and went on to exert a major influence on expansion via the vehicles of franchises and alliances. Mr. Bernhardt has held various leadership positions in the hotel branch in the past, and his links with the sector stretch back for many years. He has also worked for Steigenberger Hotels AG before, having performed the roles of Executive Vice President of Steigenberger Hotels & Resorts and Group Chief Commercial Officer.

After completing a qualification at the Lucerne School of Hotel Management and following further courses of study in Lausanne, Fontainebleau and Zurich, Marcus Bernhardt launched his career at the Carlson Rezidor Hotel Group, now known as the Radisson Hotel Group. He completed stints as Director of the Radisson SAS Brussels and as COO and Vice President at Rezidor before making the switch to become Executive Vice President of Steigenberger Hotels & Resorts at Steigenberger Hotels AG in 2004.

In 2010, Mr. Bernhardt joined the state-owned airline Gulf Air as the new Executive Vice President and Chief Service Officer. He subsequently relocated to Bahrain, from where he helped to shape the fortunes of the company. Mr. Bernhardt also remained a member of the Management Board of the Gulf Hotel Group until he made the move to Europcar Mobility Group. Marcus Bernhardt has sat on the Advisory Boards of the Lucerne World Tourism Forum and of the Lausanne Hospitality Consulting SA/EHL Group for many years. He also serves as a member of the Advisory Council of the Tourism Board of the Canton of Graubünden.

Marcus Bernhardt will succeed Matthias Heck, who is temporarily heading the company in a dual function as CEO and CFO from 30 September 2020. Deutsche Hospitality's current CEO Thomas Willms had previously requested the Supervisory Board to cancel his contract with effect from 30 September.

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