Alice Au has been appointed as Group Director Digital Marketing at Wharf Hotels
Educated in Hong Kong SAR, Alice is an MBA graduate of the Hong Kong University of Science and Technology. Holding over 20 years of experience in customer-centric marketing management specialising in automated and integrated marketing, Alice will spearhead the group's intensifying digital transformation.
In 2020, the use of digital platforms globally increased significantly, driving the entire hotel sector to rethink its digital future and recalibrate its perspective. Alice's remit in her new role, will elevate Wharf Hotels' Sales and Marketing capabilities by exploring new technology innovations and enrich customer engagement through results-driven Digital Marketing for both the Niccolo and Marco Polo Hotels brands and its portfolio of sixteen hotels.