Samir Avashti has been appointed as Cluster Commercial Director at 4 Hilton branded hotels

Hilton has appointed Samir Avasthi as cluster commercial director for Hampton by Hilton, Canopy by Hilton, Curio Collection (all in the Al Seef area) and DoubleTree by Hilton in Business Bay. He brings 16 years of experience in hotel sales, revenue, marketing and operational leadership experience to the role. He arrived in the UAE in September 2020, following spells leading Hilton's International sales office in India until 2015 and general manager at DoubleTree by Hilton Gurgaon, where he oversaw the tripling of revenue. Hilton says Avasthi was chosen to lead the commercial affairs of Al Seef Hilton cluster along with the Business Bay hotel for his versatile and skilled sales and marketing background and experience in developing, strategising and improving sales for hotels.