Helen McCabe-Young named Senior VP Marketing at Virtuoso
McCabe-Young initially joined the organization in July 2020 as the acting senior vice president of marketing. She previously held senior executive positions with Kerzner International, including One&Only Resorts and Atlantis The Palm, Dubai. She also brings more than 12 years' experience in the cruise sector, having served as vice president, marketing for Silversea Cruises and prior to that, helping build the Princess Cruises brand while with ad agency, Campbell-Ewald. McCabe-Young brings a wealth of experience leading marketing strategies for brands on a global scale. In her role as SVP of marketing, her emphasis will be on further building Virtuoso's brand value and its products to drive business results for its network of advisors and travel partners by increasing consumer engagement and affinity through existing and new marketing products, both online and offline, including the award-winning magazine, VIRTUOSO LIFE, Best of The Best, direct marketing, social media and public relations. Virtuoso's brand is synonymous with luxury travel in the more than 50 countries where Virtuoso operates.
