James Bermingham has been named Chief Executive Officer at Virgin Hotels
Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, announces James Bermingham's appointment as Chief Executive Officer, effective immediately. Bermingham joins the Virgin Hotels executive team following nearly two decades with Montage International. He will be responsible for delivering the company's exciting global growth pipeline, multi-award-winning customer experience, and unique culture.
Bringing more than 35 years of industry experience to the position, Bermingham began his hospitality career in his hometown of Dublin, followed by ten years in London, including executive roles with ITT Sheraton Corporation. His career then led him to the United States, where he held prestigious General Manager roles at the St. Regis Hotel in Houston and the Montage Laguna Beach. Since 2008, he served as Executive Vice President, Operations for Montage International, where he oversaw all aspects of operations for the Montage and Pendry Hotel brand's seven hotels and resorts, including owner relations, culture development, and sales and marketing.
Bermingham assumes his new role as Virgin Hotels, founded in 2010, experiences its most robust growth to date. In 2021, the brand plans for three coast-to-coast openings in Las Vegas, New Orleans, and New York City while already operating hotels in Chicago, Dallas, and Nashville. Properties in Miami and Edinburgh are also in development, with additional opportunities being pursued in Philadelphia, Glasgow, Cannes, and Ibiza.