Clifford Ferrara has been appointed as Chief Commercial Officer at Chesapeake Hospitality
Chesapeake Hospitality, a leading third-party hotel management company, announced the promotion of C-level executive—Clifford Ferrara to chief commercial officer. Chris Green, CEO of Chesapeake Hospitality, made the announcement.
In his new role as chief commercial officer, former executive vice president of sales & revenue generation, Clifford Ferrara will assume direct responsibility for the company's commercial activities including revenue management, marketing, ecommerce & sales and catering. Ferrara will promote revenue growth and enhanced profitability for Chesapeake by developing, driving and executing strategic initiatives related to product development, brand awareness, guest loyalty, the management of distribution partners and more. Over the course of his 38+ years in hospitality, Ferrara has built a successful track record in hotel business development and a reputation across the industry as an enthusiastic and visionary leader.