Lauren Alba has been promoted to Vice President Global Marketing and Communications at The Leading Hotels of the World, Ltd (LHW)

Ms. Alba has spent 15 years developing customer-centric marketing campaigns and communication strategies for global businesses. This highly skilled marketer started at Leading Hotels in 2014, first as the Director of Global Public Relations and Media Partnerships, and then as Senior Director of Marketing Communications. Within her newly created position of Vice President Global Marketing and Communications, Ms. Alba will lead global B2C marketing communications as well as B2B and hotel member marketing and communications. Additionally, she will continue to oversee the Company's brand management, creative services, public relations, and social media efforts. Ms. Alba will report to Mr. Koserowski.