Larry Birnbaum

TraknProtect, a leading employee safety button provider for several major hotel brands, is honored to announce the appointment of Larry Birnbaum to the company's Board of Advisors. An industry veteran with over 30 years of hospitality and IT experience, Birnbaum will provide TraknProtect executive leadership with his unique technical expertise and sales leadership as the company continues to grow and scale its global market presence and develop new solutions that lead to safer, more efficient and profitable hotel operations.

Prior to being appointed to the TraknProtect Board of Advisors, Birnbaum's experience within the hospitality industry included serving as the Senior Vice President of Sales throughout the Americas for GuestTek. Birnbaum also served as Vice President- Global Hospitality for Ruckus Networks, a CommScope company. Since 2018, he has additionally served as Principal Advisor of Xenios Group, a consultancy firm specializing in hospitality technology and offering guidance to hotel brands, owners and management companies. He was most recently re-elected as a member of the HTNG Vendor Advisory Council.

Birnbaum's extensive experience in IT has also led him to work with companies of all sizes including 12-years with Arrow Electronics in a variety of roles with increasing responsibilities. He is a native of Atlanta where he continues to live. When not traveling or with his family, you can usually find him on a golf course or tennis court.