Travel + Leisure Co. (NYSE:TNL) announced it appointed internationally award-winning brand executive Renu Snehi as its senior vice president of global brands to help guide the evolution of the company's multi-brand business strategy.Ms. Snehi brings 20 years of experience in leading renowned brands in the global hospitality industry to Travel + Leisure Co. and joins the company following its acquisition of the respected Travel + Leisure brand earlier this year. In her role, she will spearhead global branding and brand communications for all three of the company's business lines: Wyndham Destinations, the largest vacation ownership company; Panorama, the world's foremost membership travel business; and Travel + Leisure Group, bringing together top travel content and commerce, plus branded consumer products.
In addition to oversight for the Wyndham Destinations and Panorama portfolios, Ms. Snehi will be responsible for leading the branding behind the growth of licensing, merchandising and product for the new Travel + Leisure Group, which is poised to launch its first new product this fall. The Travel + Leisure Club, a subscription travel club inspired by the content of the eponymous magazine, will offer subscribers exclusive experiences, extra savings on expert-curated itineraries, personalized concierge and travel planning services, and a subscription to the iconic magazine.
In her career, Snehi helped curate and launch some 20 international brands and concepts at Radisson Hotel Group and Carlson Rezidor Hotel Group, including Radisson RED, Hotel Missoni, Hotel Cerruti, Radisson Collection, Radisson Blu, and Park Inn by Radisson. Before joining Travel + Leisure Co., Snehi founded an executive consulting and branding firm based in Brussels, Belgium, and worked with executive leaders of Nestle Waters, Dow, Accor Hotel Group, Siemens, ABB, UCB, and several European Union trade associations.
Snehi is a Global Launch Member of WiH Global, promoting a more diverse and inclusive hospitality industry worldwide. She was also named the International Inspiration of the Year, the IBM IX Everywoman in Travel Awards and was named to The Drum's list of World's Most Creative Women. She is a native of India and spent the last 22 years in Europe, most recently in Brussels, Belgium. Snehi will be based at the company's headquarters in Orlando, Fla.