Max Wastler has joined Aparium Hotel Group as Vice President of Brand

Max Wastler joins Aparium as Vice President of Brand overseeing the image and experience of the Aparium brand as a whole and each individual brand within the portfolio of hotels and restaurants. Wastler brings nearly two decades of branding and marketing experience to Aparium having previously consulted on strategy and storytelling for companies such as J. Crew, Madewell, Patagonia, Lands End, and Airstream.