Sunny Finnell has been promoted to Vice President of Digital Content at Concord Hospitality
Concord Hospitality Enterprises, an award-winning hotel development and management company, is pleased to announce that Sunny Finnell has been promoted to Vice President of Digital Content. In her newly appointed role, Finnell will be responsible for overseeing the digital functions and strategy for hotel openings and acquisitions. She will also lead the development and deployment of a digital webinar and training series that will be built from the ground up to enrich the digital knowledge base of Concord sales leaders across the company.
Over the last several years, Finnell has led the extensive digital on-boarding process for all new hotels and made meaningful enhancements to Concord's digital workflow, as well as represented the hospitality company across several brand digital franchise committees. She will continue to work toward ensuring a seamless digital experience for guests, providing industry-leading digital support for stakeholders and driving crucial topline e-commerce revenue to all hotels and restaurants.
In addition to her contributions at Concord, Finnell leads social marketing initiatives as an advisory board member for The Ohio State University Hospitality Management Degree program. As a Hospitality Sales and Marketing Association International (HSMAI) member, she also helps lead social media for the North Carolina HSMAI Chapter as an advisory board member. In addition, Finnell is passionate about serving others both inside and outside Concord, often volunteering for local food drives in her community.