Industry Update
Appointment21 October 2021

Natalie White

Appointed Vice President of CRM & Loyalty
At Omni Hotels in Dallas - TX, USA

Natalie White

New to Omni Hotels & Resorts and the Information Technology team, Natalie White has been appointed to vice president of CRM & loyalty. In this role, Natalie will be responsible for refining and leading Omni's loyalty and customer relationship management programs to drive engagement, focus on growing customer lifetime value, and increase revenues.

Prior to joining Omni Hotels & Resorts, Natalie worked as a consultant, where she was responsible for creating loyalty, digital, and eCommerce strategies.

At the start of her career, Natalie worked her way up on the operations side of the hotel business before moving to her true passion of marketing. Previously, she has held marketing leadership roles at Wyndham Worldwide, Kimpton Hotels & Resorts, Vino Volo, and Aimbridge Hospitality.

Natalie grew up in North Dakota and, mostly to escape the cold, she headed south to attend New Mexico State University where she earned a Bachelor of Science degree in marketing and hotel & restaurant management. While growing up, the golden rule was deeply instilled in her, a value that Natalie still believes and exercises through her leadership.

Omni Hotels

Omni Hotels & Resorts creates genuine, authentic guest experiences at 45 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options.
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Recent Appointments at Omni

Peter Palli - CCO

18 November 2021 — As the newest member to the Omni family, Palli will be responsible for all revenue generating efforts across sales, marketing, revenue management, distribution, and analytics, as well as operations at the Omni customer-contact center.
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Kaitlyn Giguere - Director of Activities

8 November 2021 — Omni Barton Creek Resort & Spa, a luxury retreat in Austin's Hill Country, is delighted to announce the appointment of Kaitlyn Giguere as Director of Resort Activities. In her new role, Giguere is responsible for designing and implementing all of the resort's guest activities, hosted events and on property programming.
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Ellen McGinnis - Corporate Director of Spa

4 November 2021 — Omni Hotels & Resorts is pleased to announce the leadership appointment of Ellen McGinnis to corporate director of spa. Ellen McGinnis originally joined Omni in 2012 as spa director at Omni Bedford Springs Resort.
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