Jay Pricher

Best Western Hotels & Resorts announced today that it has appointed Jay Pricher as General Counsel. Pricher joined the organization in 2009 and previously served as Vice President of Legal. In his new role as General Counsel, Pricher will provide counsel, leadership and guidance on all legal issues relating to Best Western Hotels & Resorts' corporate environment and membership.

Pricher will be responsible for setting and managing strategic direction, and providing guidance on corporate legal issues, to include board and governance matters. Additionally, he will offer advice and assistance to the board of directors and to the company's membership regarding the company's regulatory documents, and membership rights, duties and obligations.

Prior to joining Best Western Hotels & Resorts, Pricher served as Vice President and Associate General Counsel for Financial American Corporation, a real estate focused private equity firm. He received his Bachelor of Arts degree in Legal Studies and Politics from the University of California, Santa Cruz and his Juris Doctor degree from the University of California, Hastings College of the Law. He also earned a Master of Business Administration from the W.P. Carey School of Business at Arizona State University, with an emphasis on International Finance.