Nick Bosworth

Nick Bosworth has joined Choice Hotels EMEA from Accor where he held a global brand leadership role for the premium Accor hotel brand Mövenpick. Before the acquisition of the brand by Accor, Nick led the Brand, market ing, CRM, loyalty and PR activities for Mövenpick Hotels & Resorts, and has held strategic marketing roles with IHG and Worldhotels.

Nick is responsible for leading a pan-European marketing team with a primary focus on driving performance through direct booking channels. He manages all aspects of customer loyalty and engagement and will evolve strategies to build consumer affinity for Choice Hotels' portfolio of brands throughout the region. Nick's role is also responsible for the execution of loyalty and non-loyalty campaigns and promotions, including branding and advertising, and managing key partnerships.

Nick reports into Helen ter Beek, Senior Director Commercial & Operations who oversees the company's core value proposition of brand management, revenue and performance optimisation, and a dedicated franchise services team supporting Choice Hotels EMEA franchisees.