Industry Update
Appointment14 January 2022

Nick Bosworth

Appointed Director of Marketing, Brand and Loyalty
At Choice Hotels EMEA

Nick Bosworth

Nick Bosworth has joined Choice Hotels EMEA from Accor where he held a global brand leadership role for the premium Accor hotel brand Mövenpick. Before the acquisition of the brand by Accor, Nick led the Brand, market ing, CRM, loyalty and PR activities for Mövenpick Hotels & Resorts, and has held strategic marketing roles with IHG and Worldhotels.

Nick is responsible for leading a pan-European marketing team with a primary focus on driving performance through direct booking channels. He manages all aspects of customer loyalty and engagement and will evolve strategies to build consumer affinity for Choice Hotels' portfolio of brands throughout the region. Nick's role is also responsible for the execution of loyalty and non-loyalty campaigns and promotions, including branding and advertising, and managing key partnerships.

Nick reports into Helen ter Beek, Senior Director Commercial & Operations who oversees the company's core value proposition of brand management, revenue and performance optimisation, and a dedicated franchise services team supporting Choice Hotels EMEA franchisees.

Choice Hotels International, Inc.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of June 30, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments.
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4 February 2021 — Gary Mills joins Choice Hotels as regional vice president of franchise sales development for the Cambria Hotels brand. In this role, Mills will lead the growth of the brand's footprint in Texas and the mid-central region, sourcing new projects and securing new franchise agreements.
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