Jessica Schultz has been named Executive Vice President of Global Media Strategy at MMGY Global
Jessica will lead the strategic vision of the agency's global media discipline inclusive of paid strategy and activation, performance analytics and deployment of MMGY's Terminal-powered data services, reporting directly to the President of MMGY Global, Katie Briscoe.
A member of MMGY Global since 2007, Jessica has held roles across media, analytics and integrated planning throughout her tenure. She has developed award-winning campaigns for clients such as Choice Hotels International, Inc., Colorado Tourism Office, Costa Rica Tourism, Destination DC, Los Cabos Tourism Board and The Meritage Collection.
Since taking on the senior leadership role of the North American media practice, her team has tripled in size, now managing hundreds of millions of dollars in global media investments for clients including Explore Asheville, City Experiences, Pure Michigan, Singapore Airlines and Windstar Cruises.
"Jessica has elevated our paid media practice in every way from architecting high-performing integrated strategies to building a best-in-class media team and developing a road map for future growth," said Briscoe. "We look forward to seeing her impact on a global stage and the success she'll continue to drive for our clients across the travel industry."
Jessica is a well-known thought leader in the industry, currently serving since 2018 on the Expedia Select Board as the only agency partner appointed. She also is a frequent speaker at industry events, including Destinations International Annual Convention, Destinations International CMO Summit, U.S. Travel's ESTO Conference, eTourism Summit, KCIMA, DigMe, Expedia Insights Summit and Advertising Week New York.