Sherry Serio has been appointed as Senior Vice President of Sales and Marketing at Crescent Hotels & Resorts
The award-winning hotel management company Crescent Hotels & Resorts announced today the appointment of Sherry Serio to Senior Vice President of Sales and Marketing. With over two decades of sales and marketing experience, she brings a seasoned yet fresh approach to the Latitudes: Lifestyles by Crescent division, a contemporary platform designed for lifestyle hotels and resorts.
Sherry joins Crescent Hotels & Resorts with a diverse background in sales, marketing, revenue management, and business development. As a new key player in the Latitudes division, she will spearhead all commercial responsibilities and manage a region of independent hotels. Aligned with the Latitudes ethos, Sherry brings a dynamic and innovative leadership style, driving results through people, performance, and profitability. Her extensive resume of industry leadership includes a successful track record with Starwood Hotels & Resorts and Aimbridge Hospitality/Interstate Hotels and Resorts. Before joining Crescent, she held the Senior Vice President of Sales and Marketing with CSM Corporation, where she handled topline sales as well as the redevelopment of a marketing team to support commercial, corporate, residential, and lodging divisions.
Sherry's experience in the service and hospitality industry, strong track record of building in addition to sustaining peak performance, and acute understanding of market intelligence make her an important addition to the Commercial team. During a time of expansion and high-profile projects for the company, Sherry will use her leadership skills to mentor and develop sales and marketing talent, implement winning strategies, and activate thoughtful partnerships to support the Latitudes portfolio.