John Boris has been appointed as Chief Marketing Officer (CMO) at TripAdvisor

In the role, John will establish a world-class marketing function for Tripadvisor, where he will have direct responsibility for the platform's B2C and B2B marketing strategy and execution. In the leadership role, John will initially focus on creating a holistic strategy predicated on driving customer acquisition and engagement, marketing efficiency, brand reach and resonance, partnerships and growing the international customer opportunity.

John, who will directly report to CEO Matt Goldberg, has served in several C-suite and executive leadership roles during his career. As the Chief Marketing Officer of Shutterfly, he helped grow and transform the company into the industry leader. As Senior Vice President of Marketing at Zagat, John successfully led the company's digital transformation (web, mobile and subscription), enabling it to become the omni-channel leader in restaurant reviews and ratings.

John has also held several senior operational roles. As Executive Vice President and Managing Director of the U.S. business for Lonely Planet Americas, John helped Lonely Planet become the #1 sold travel guide in the Americas, oversaw the launch of Lonely Planet's global mobile products, and also ran their global Clients Solutions (B2B) teams. More recently, John was the CEO of IfOnly, a bespoke experience marketplace which was acquired by Mastercard in 2019.