Kashif Yamin has been appointed as Senior Vice President of Data & Strategy at Alliants
Alliants, the customer experience specialists, has appointed Kashif Yamin as SVP of Data & Strategy.
As a commercially astute leader with a deep knowledge of data driven decision making, Kashif is devoted to helping hospitality and travel companies optimise their customer experience and make winning decisions.
Kashif is returning to Alliants, having previously worked with the customer experience experts as Client Director from 2011 to 2017.
Kashif was the CEO and founder of Incisively Limited and the eCommerce optimisation lead with Four Seasons Hotels & Resorts, resulting in significant conversion and customer experience gains for the luxury brand.
His career spans marketing, product, operations and commercial functions across a host of travel and hospitality businesses, most recently as Commercial Director of Travel Republic, an Online Travel Agency.