Shahnaz Bakhshay has been appointed as Global Sales Officer at TFE Hotels
Like her fellow Global Officers in their respective disciplines, Shahnaz Bakhshay has played a prominent role in the success of TFE's sales function over the past 19 years, having led the sales division in ANZ since 2016.
Shahnaz believes that, as TFE Hotels continues to expand globally, it is important that organisational outcomes align across geographies. As Global Sales Officer, she will be focused on developing and implementing global (and local) sales strategies and driving cross pollination of client coverage.
"In her new global role, Shahnaz will ensure sales best practice is implemented across all teams and synergies in order to maximise business opportunities and streamline standardise systems and processes," TFE Hotels' CEO, Antony Ritch said. "I am excited to see Shahnaz take on this challenge, particularly as markets are recovering and trends are emerging in global travel post pandemic."