Jens Gmiat has been named Head of Operations at Zien Group

Gmiat brings extensive operational and commercial experience to Zien Group. He has over 25 years of experience with international brands such as Soho House, Ruby Hotels and Zoku. For the past ten years, Gmiat has held the position of COO at leading hotel brands. Most recently at Hotel Co 51 he was responsible for a portfolio of 40 hotels in Europe. Previously, as COO at Zoku International, he was involved in building the infrastructure to support hybrid hospitality with the home-office-longstay model. Before joining Zoku, Gmait was part of the team at Ruby Hotels, where he laid the foundation for the brand's 'Lean Luxury' philosophy at 15 hotels. In his new position, Gmiat is responsible for all operational activities of Zien Group.

Jens Gmiat
General Management The Netherlands Amsterdam

Zien Group was founded in September 2022 as a platform for the management and operation of catering companies. The name Zien refers to the group's vision for the future and reflects the mission to unlock the potential of the property through hospitality. The focus of Zien Group is initially on the existing hotels in the Netherlands, refining the Eden brand and creating a new chain of individual hotels.