Caroline Royster has been appointed as Vice President, Business Development at Peachtree Group
Peachtree Hospitality Management ("PHM") announced the appointment of Caroline Royster to vice president of business development, responsible for growing its third-party management partnerships by leveraging industry relationships and identifying new management opportunities. She will report to Patrick Short, PHM's president.
"We're pleased that Caroline is joining our team with a focus on expanding our already significant third-party management services business," said Short. "With a proven hospitality track record, Caroline brings a wealth of expertise and strategic vision to Peachtree. We look forward to the exciting opportunities and achievements that lie ahead under her guidance."
Royster is a 15-year lodging industry veteran with a wide range of consulting, acquisition and development experience. She most recently served as vice president at R.M. Woodworth & Associates, a hotel advisory company. Before that, she was head of business development for Legacy Ventures, a hospitality developer, owner and operator responsible for identifying, underwriting and analyzing acquisition, ground-up development and third-party management opportunities. Royster has also held leadership positions with PKF Consulting USA/CBRE Hotels, TPG Hotels & Resorts, and Goldman Sachs & Co.
Royster holds a Master of Science in Hospitality Management from Florida International University and a Bachelor of Science in Business Administration from Bucknell University.
PHM, a division of Peachtree Group, operates premium-branded, limited-, select- and compact full-service hotels primarily in the upper-midscale and upscale segments. Today, the company manages 94 hotels across 28 brands with 11,492 rooms in 22 states.