Having joined the group on May 1, he reports directly to Jonathan Mills, CEO of Choice Hotels EMEA. This appointment reflects the Group's commitment to expansion and development in the EMEA region.
Choice Hotels EMEA is the company of Choice Hotels International, focused solely on franchising hotels and residences worldwide. With over 15 years' experience in the hotel industry, Arnoud Vink's mission is to steer the Group's growth strategy in the EMEA region. This objective is reflected in two concrete actions: the signing of new partnerships and franchise agreements, and the development of new opportunities with existing franchisees.
Prior to joining Choice Hotels EMEA, Arnoud Vink founded his own real estate, asset management and project development consultancy, VRE Consulting, in September 2021. Previously, he held a number of management positions with the Accor Group in France, first as Vice President - Head of Subsidiary Hotel Development, then as Deputy General Manager - Director of Development and Franchising.