Susana Ramírez has been appointed as VP of Sales and Marketing at TAFER Hotels & Resorts
TAFER Hotels & Resorts, a renowned hospitality company known for its exquisite collection of luxury resorts and boutique villas located throughout Mexico's most coveted beach destinations, proudly announces the promotion of Susana Ramírez Horta to the esteemed position of Vice President of Sales & Marketing.
In her new role, Ms. Ramírez Horta will play a pivotal role in elevating TAFER Hotels & Resorts' marketing and sales strategies to new heights while fortifying the company's position as an industry and market leader. Her visionary guidance will bolster global visibility, enhance the customer experience, and drive revenue growth as TAFER continues to expand within Mexico and beyond.
With a remarkable hospitality career spanning two decades, Ms. Ramírez Horta has a wealth of experience in the industry. In 2003, she began her journey as an International Sales Manager for Velas Group, and later served as Corporate Marketing and Sales Director for Hoteles Buenaventura for over five years. Joining the TAFER team in 2012 as Director of Sales and Marketing for Garza Blanca Preserve Resort & Spa Puerto Vallarta, Ms. Ramírez Horta has been instrumental in developing innovative campaigns that have garnered international acclaim and recognition. Ms. Ramírez Horta's ability to identify emerging industry trends and adapt marketing strategies accordingly has resulted in significant increases in brand awareness and customer engagement.