Katerina Dixon has been appointed as Area Vice President of Marketing F&B and Corporate Communications at Shangri-La Group
After more than two decades of marketing roles in Dubai, Katerina Dixon has moved on to take a global position. She is now area VP of marketing F&B and corporate communications for Shangri-La, working across Middle East, Europe, Canada, India and Indian Ocean. She remains based in the emirate for the role.
As an area VP, Dixon will lead the group's entire F&B marketing and communications strategy in MEIA, supporting market growth for Shangri-La.
During her time in Dubai, she has worked for some of the city's biggest names. At the start of the century, she was a corporate sales manager with Jumeirah, moving on to InterContinental Dubai as PR & marketing manager in 2002. She then became director of marketing and communications for IHG's Festival City portfolio for close to six years.
Along with director roles in Jumeirah, she has been director of brand marketing, advertising and promotions with Atlantis. She has also worked with Fairmont Dubai, then Caesars Palace in Dubai as director of marketing and communications.
Her most recent role before Shangri-La was outside of hotels, as group director of marketing for dinner and show brand Billionare.