Baha Mar, the leading integrated resort in the Caribbean, is excited to announce the appointment of Josh Herman as Senior Vice President of Marketing. A seasoned hospitality professional with more than 20 years of experience, Herman will lead all marketing efforts for the luxury resort brand.
Herman joins Baha Mar following an impressive tenure at Fontainebleau Miami Beach, where he served as the Vice President of Marketing & PR. During his time with Fontainebleau, Herman led the marketing operations for the resort, including driving revenue growth, and amplifying e-commerce, brand positioning, ROI measurement, partner activations, and reservations sales. Before joining Fontainebleau in 2014, he held the position of Regional Marketing Director for KSL Resorts in La Quinta, California, where he oversaw marketing programs for several of the company's iconic resorts. He also held marketing roles at LaQuinta Resort & Club, Rancho Las Palmas Resort & Spa and Lansdowne Resort.
Herman is a native of New Jersey and holds a Bachelor of Journalism degree from University of Maryland College Park. He currently resides in Nassau, The Bahamas where he lives with his wife and two children. In his free time, he enjoys playing tennis, boating, and exploring the Bahamian beaches.