Viola is a seasoned and dynamic hospitality executive with over 15 years of industry experience. In her role as Vice President of Marketing, Viola will oversee all aspects of marketing including brand management, digital marketing, customer acquisition, and market research. Prior joining Club Quarters Hotels, she served as the Director of Marketing and Public Relations for Sir Richard Branson's luxury-lifestyle flagship hotel in New York City, where she led and executed all pre and post opening public relations and marketing initiatives. Viola has also held several executive roles at luxury hotel groups including the Hollywood Roosevelt, Dream Hotel Group, InterContinental Hotels, and the Ritz-Carlton Hotel Company. She has served as the spokesperson for most properties, appearing on various TV segments with E! News, Good Morning America, Today Show, E! Entertainment, Fox Sports, KTLA, and CNN.