Sameer Mehra has been appointed as Chief Revenue Officer at MCR

The 25-year hospitality veteran will lead MCR's revenue and sales team. "Sam brings a wealth of experience in revenue and distribution management, e-commerce, strategic partnerships and sales leadership," says Tyler Morse, Chairman and CEO of MCR. "He is uniquely positioned to drive revenue-focused initiatives and top-line growth at MCR."

Maximizing revenue for a portfolio of branded and independent hotels in various U.S. markets has been a hallmark of Sam's career. Along the way, he has developed an entrepreneurial mindset for building teams, improving operational efficiency, and streamlining processes and systems.

Most recently, Sam served as the Chief Revenue Officer for Hersha Hospitality Management (HHM). He was also the Head of Revenue & VP Asset Management at the Global Hospitality Investment Group (GHIG) and the EVP, Revenue Strategies, for TPG Hotels & Resorts. Previously, he was the VP, Revenue & Distribution, for Highgate Hotels. He began his hospitality career at the Indian Hotels Company Ltd. and its subsidiary, the Taj Group of Hotels in India, where he pioneered the discipline of revenue management across 65 luxury properties.

Sam earned a Bachelor of Science from the University of Delhi, an MBA in Marketing and Finance from the Goa Institute of Management, and a certificate of leadership from the Wharton Executive Education program.