Eliot Sandiford has been promoted to Vice President of Public Relations & Partnerships at The Set Collection

The Set Collection, a leading name in luxury hospitality, proudly announces the promotion of Eliot Sandiford to Vice President of PR and Partnerships. With seven years of dedicated service to the Group, Eliot's appointment underscores the company's commitment to fostering talent and recognizing exceptional leadership within its ranks.

Eliot Sandiford

With a career that includes leadership positions at renowned establishments across Asia and the UK, Eliot brings invaluable expertise to his new position. His prior roles leading the PR team for the Desa Potato Head group of companies in Indonesia, Singapore and Hong Kong and his tenure at The Lane Crawford Joyce Group across Greater China have honed his ability to navigate complex markets and build meaningful partnerships.

In his new capacity as VP of PR and Partnerships, Eliot will continue to play a pivotal role in shaping The Set Collection's global communications strategy. He oversees the company's international PR agencies and property-based communications teams, ensuring a cohesive and impactful approach across all channels. Additionally, Eliot will spearhead the development and execution of strategic partnerships for the Group's prestigious portfolio of hotels, enhancing the brand's presence in key markets.

Eliot Sandiford's promotion reflects The Set Collection's unwavering commitment to excellence and innovation in the luxury hospitality sector. His vision and leadership will drive the company's continued growth and success in an increasingly competitive landscape.

Sales & Marketing United Kingdom London

A carefully curated luxury hotel collection, comprising of some of the world’s most exceptional, likeminded, independent hotels and resorts. Being flexible, agile and at the forefront of innovation, we are the primary choice for hotel owners, who seek a market-leading brand affiliation partner that elevates their hotel brand and performance. Capturing the hearts and minds of guests is a value that is shared amongst all of our member hotels...