Simone Large has been appointed Head of Direct Supply at Emerging Travel Group
Emerging Travel Group, a global travel company operating the RateHawk, ZenHotels, and Roundtrip brands, has made a senior-level appointment to its direct supply development team. Simone Large joins the company as the Head of Direct Supply.
In her new role, Simone will be responsible for the company's hotel and lodging strategy development, consolidating a team of over 50 professionals. Based in Alicante, Simone will leverage her expertise to forge hotel partnerships globally. In her travel industry career spanning over two decades, Simone has held senior positions in destination management, business development and partnership building in
companies including Dnata Travel Group and W2M.
Felix Shpilman, CEO of Emerging Travel Group, commented: "Aiming to provide our customers with the broadest supply choice possible, our longstanding strategy focused on consolidating numerous wholesalers and contracting hotels directly. While we have mastered working with suppliers unlike anyone else in the market, we strategically shifted towards developing direct connections in the European and Middle Eastern
regions. In 2023 these efforts led to a remarkable 32% growth in directly contracted accommodations, reaching a total of 90,000 properties. Simone's strong travel industry background, deep industry knowledge and extensive experience that she brings to the company will undoubtedly accelerate our growth further."
Commenting on her new role, Simone Large said: "I am excited to join the ambitious team of Emerging Travel Group during this pivotal time and to lead the Direct Supply division. We are fostering collaboration with hoteliers willing to access tailor-made distribution across the Group's multiple platforms. I look forward to applying my expertise to drive the company's growth and long-term value."
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