Caitlin Beveridge has been promoted to Vice President of Marketing & Communications at Makeready

With a five-year tenure at Makeready, Caitlin Beveridge will transition into the new role of Vice President of Marketing & Communications, overseeing all marketing and event programming, as well as managing the field marketing team and PR partners. Working closely with the digital and social media teams, Beveridge will continue to promote the brand while closely aligning with asset managers and owners to meet budget and revenue targets. In addition to overseeing all marketing and branding strategies, she will champion a culture of innovation, nurturing talent, and providing thought leadership across all marketing facets. Her paramount goal is to craft impactful marketing campaigns fostering revenue growth while providing exceptional hospitality experiences.