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Appointment Sales & Marketing

Jad Frem has been appointed as Cluster Director of Sales & Marketing at Qasr Al Sarab Desert Resort by Anantara and Anantara Sir Bani Yas Island Resorts

Frem brings expertise in devising impactful sales and marketing strategies, boasting 19 years in the luxury hospitality sector in the Middle East.

Anantara
Abu Dhabi, United Arab Emirates
Jad Frem

Previously, as director of sales and marketing at Six Senses Zighy Bay and later as regional director of sales & marketing at Indian Ocean Six Senses, Frem showcased his leadership skills.

His role as commercial director at Conrad Maldives saw him spearheading the team's efforts for continuous growth. Now, at Anantara, Frem aims to elevate the resorts' profiles, highlighting their exceptional offerings in the landscapes of the Empty Quarter and Sir Bani Yas Island.

Jad Frem is an alumnus of Glion Institute of Higher Education – Class of 2004.

Sales & Marketing Middle East United Arab Emirates Abu Dhabi
Anantara
Hotel Brand

Anantara. The word in Sanskrit means "without end" and evokes the freedom, movement and harmony that are the spirit of the Anantara Experience. Each Anantara Resort draws its strength from the rich cultural traditions, historic heritage and natural beauty of its destination. As such, every experience is a unique voyage of discovery and inspiration that is distinctly Anantara.

Minor
Management CompanyBrand OwnerHotel Group

Minor Hotels is a global hospitality group operating over 550 hotels, resorts and residences in 56 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a...