Christina Pedersen

Dreamscape Hospitality proudly announces the appointment of Christina Pedersen as Vice President of Sales and Marketing. In this role, Pedersen will oversee strategic initiatives to drive revenue growth and elevate the guest experience across Dreamscape's diverse portfolio.

Pedersen brings over 25 years of unparalleled experience in the hospitality industry, showcasing expertise across many discipline areas and product verticals. Her impressive career is marked by a strong acumen for commercial services and topline revenue generation. Pedersen's extensive background spans leadership roles in operations, sales, marketing, commercial strategy and asset management.

In her most recent role as Vice President of Asset Management at NewcrestImage, Pedersen showcased her ability to diagnose key opportunity areas within markets and individual operations to drive performance and increase asset value. Prior to NewcrestImage, Pedersen spent six years with Aimbridge Hospitality in several leadership positions, including Vice President of Commercial Strategy.