Noura Al Moghrabi has been appointed as Cluster Director of Revenue at Anantara The Palm Dubai Resort, Anantara World Islands Resort Dubai and Anantara Santorini Abu Dhabi Retreat

A result-focused and passionate revenue professional, Al Moghrabi brings over a decade of experience in enhancing revenue and profitability within the hotel industry.

In her new role, Al Moghrabi will leverage her extensive expertise in revenue management, financial analysis, and strategic planning to optimise revenue streams and drive sustainable growth for both luxury resorts. Known for her exceptional ability to develop relationships with third parties and hotel teams, she excels in prioritising revenue-generating actions and implementing effective business strategies.

Al Moghrabi joins Anantara from her recent position as cluster director of revenue at Minor Hotels & Resorts in Muscat, Oman, where she managed commercial functions for three prestigious properties: Anantara Al Jabal Al Akhdar Resort, Al Baleed Resort Salalah by Anantara, and Avani Muscat. During her tenure, she achieved remarkable success by securing the number one position in the Revenue Generation Index for Al Baleed Resort Salalah by Anantara and maintaining Anantara Al Jabal Al Akhdar's consistent ranking at number two. She also increased brand website revenue to 27 percent of the total revenue and won an award for the best improved direct bookings performance.

Al Moghrabi began impressive hospitality career at a five-star property in Beirut, Lebanon in 2008 and moved to Oman in 2014 to assume the role of director of revenue role with the same globally renowned brand. In January 2020, she joined Minor Hotels, where she developed and executed revenue management strategies, conducted thorough market analysis, and streamlined revenue generation across all departments and channels. She has also played a pivotal role in pre-opening hotel operations and financial analysis, showcasing her ability to manage multi-property portfolios and lead cross-functional teams.

Her academic credentials include an advanced hospitality revenue management certificate from Cornell University, reflecting her commitment to continuous professional development and excellence in the field.