Jean-Yves Minet has been appointed as Global Brand President - Midscale & Economy [including Novotel, Mercure, TRIBE, Handwritten Collection, ibis, ibis Styles, ibis budget and greet] at Accor

Jean-Yves Minet has been appointed Global Brand President for Accor's Midscale & Economy brands. With over 25 years of executive and operational experience in brand building, from strategy to execution, Jean-Yves forged his career in the beauty industry, focusing on high growth opportunities across categories, distribution channels, consumers, and regions, with a deep expertise in emerging markets. In his new role as Brand President, Jean-Yves will focus on driving brand growth by leading the brand vision, positioning, and operating models of Accor's economy and midscale brands, catering to a vast and varied audience of travelers worldwide.