Christian Pertl has been appointed as VP Commercial for MEIA Region at Shangri-La Group
Shangri-La Group is delighted to announce the appointment of Christian Pertl as the new Vice President of Commercial for the Middle East, India, Indian Ocean, Europe, and the Americas (MEIA) region. This key leadership position highlights the Group's dedication to driving growth, optimising commercial strategies, and enhancing performance in diverse market environments.
Christian Pertl brings nearly three decades of rich experience in the luxury hospitality sector across Europe, the Middle East, and the Indian Ocean. Known for his expertise in loyalty programs, digital marketing, and revenue optimization, Christian has consistently demonstrated an innovative approach to commercial management. His extensive career includes holding pivotal roles at some of the world's leading hospitality brands, where his strategic insights have significantly contributed to the financial success of those organisations.
In his new role, Christian will be responsible for steering Shangri-La's commercial strategy, with a strong focus on driving growth and enhancing the financial results of properties across the region, particularly those that require additional support in the current challenging market conditions.