Dan Paradiso has been appointed as Vice President of Commercial Strategy at Makeready

Paradiso, a seasoned sales and marketing executive with over 20 years of experience, built his Sales & Marketing experience in both branded and independent hotel locations spanning from city center to resort locations both domestically and internationally. Most recently, he served as Regional Vice President of Sales & Marketing at Benchmark, Pyramid Global Independent, Luxury & Lifestyle division. In his new role at Makeready, Paradiso will spearhead commercial strategy efforts of brand development and global sales revenue generation to accelerate the company's portfolio growth.