Burcu Betoner has been appointed as Commercial Director at Waldorf Astoria Dubai Palm Jumeirah

Burcu brings a wealth of hospitality industry experience, with a career of 22 years, to the luxury resort. Her expertise spans a diverse portfolio of luxury hotel brands and includes work in prominent cities across Turkey, Azerbaijan and the United Arab Emirates. In this role, Burcu oversees sales, marketing, events and revenue strategies, emphasising driving revenue and ADR growth, and enhancing overall guest satisfaction at the property.

Prior to joining Waldorf Astoria Dubai Palm Jumeirah, Burcu was the Commercial Director at Conrad Dubai. Her first foray in the industry was as Sales at the Ritz-Carlton, Istanbul in 2002. Since then, she rose through the ranks with her outstanding track record, and held various leadership roles with brands like Hilton Worldwide, Kempinski AG, Deutsche Hospitality, Hyatt Hotels, Fairmont, Marriott and Emaar Hospitality.

The Turkish professional is a member of the Tourism and Hotel Management Advisory Board at Bilkent University, where she graduated with high honours and was awarded a degree in Tourism and Hotel Management. On her new appointment, Burcu said: "It’s an honor and a privilege to be part of the team at Waldorf Astoria Dubai Palm Jumeirah. Looking ahead, we will work together to further enhance the property’s positioning as an award-winning luxury resort and continue promoting Dubai’s prominence as a world-class destination for luxury leisure stays and dining experiences, including weddings, social gatherings, and corporate events. At Waldorf Astoria Dubai Palm Jumeirah, our mission is to consistently deliver impactful guest experiences and foster meaningful connections through team-synergized attention to detail.”

Burcu Betoner is an alumnus of Bilkent University .