Yasmina Laloun has been promoted to Director of Marketing at Sofitel Dubai Downtown
Sofitel Dubai Downtown has announced the promotion of Yasmina Laloun to a senior leadership position.
This promotion reflects the hotel's commitment to advancing gender diversity and fostering the next wave of leadership in hospitality. The appointment comes as part of the hotel's ongoing dedication to developing exceptional female talent, with a focus on breaking down barriers and creating opportunities for women in high-level roles. It also align with Accor's Riise program, a global initiative designed to accelerate gender equity, mentorship, and inclusion across the hospitality industry.
At just 28, Yasmina Laloun takes the helm as director of marketing, becoming the youngest to hold this title in the hotel's history. With almost a decade of experience across four countries and three continents, she has carved out a reputation as an innovator in luxury branding, digital transformation, and immersive storytelling. Her leadership has not only elevated Sofitel Dubai Downtown's brand presence but also set new standards in guest engagement and market influence.
A force in the industry, Laloun's career is marked by large campaigns, digital-first initiatives, and a sharp strategic vision that has earned her industry recognition, including Highly Commended Young Hotelier of the Year at the Hotelier Middle East Awards 2024.