Hector Sanchez has been named President at Ashford Inc.

In his new role, Sanchez will report directly to Monty J. Bennett, chairman/CEO, and will focus on driving coordination, alignment, performance and efficiency across the organization. He will be responsible for overall business performance and financial outcomes, ensuring operating units work cohesively, priorities remain aligned with company objectives, resources are deployed effectively and cross-functional initiatives receive appropriate oversight, according to the company.