Crystal Chan Busch has been appointed as Group Director, Global Sales at Wharf Hotels
Wharf Hotels, a hospitality group headquartered in Hong Kong and a subsidiary of The Wharf (Holdings) Limited, is pleased to announce the appointment of Crystal Chan Busch as Group Director Global Sales, effective 1 December 2025.
In her new role, Crystal is entrusted with overseeing the sales operations and strategies of the Group's Global Sales Offices in Hong Kong, China Mainland, Japan, Singapore, the Americas, U.K. and Europe. With a focus on fostering synergy and initiating purpose-led initiatives for the group's owned and managed properties, she will spearhead efforts to accelerate business growth, targeting key markets to broaden the Group's reach and strengthen its market position.
Crystal possesses extensive experience in the hospitality sector, having previously held the position of Multi-Property Executive Director of Sales at Sands Resorts Macao. In this role, she directed sales operations for three integrated luxury resort brands encompassing nine hotels, managed an international team, and oversaw a portfolio exceeding 10,000 rooms.
Crystal is a graduate of the Hong Kong Polytechnic University and an avid traveller.
Crystal Chan Busch is an alumnus of School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University .