Sohail Pedari has been appointed as Vice President - Sales at The First Group Hospitality
The First Group Hospitality announces a series of senior leadership appointments, with all roles newly created to support the company's accelerated growth trajectory and evolving operational scale.
Sohail Pedari takes on the role of Vice President - Sales, with group-wide oversight of sales operations and performance. He brings senior commercial leadership experience with global hospitality brands, including Hilton, Marriott International, and Rocco Forte Hotels, as well as prior service as Head of Commercial & Cultural Affairs at the Italian Consulate General in Dubai. His ability to operate effectively across complex, multi-stakeholder environments will support The First Group Hospitality's partnership-led growth strategy.
The appointment comes as The First Group Hospitality continues a period of significant growth, including the launch of landmark developments such as Ciel Dubai Marina, Vignette Collection by IHG, the world's tallest hotel, the signing of franchise agreements with Marriott International and IHG, and the company's entry into Europe with Gennadi Seaside Resort.