Uta Scheurer has been appointed as Chief People Officer at Primestar Group
The PRIMESTAR Group continues to expand and is strengthening its leadership team as part of its strategic development, placing an even stronger emphasis on digitalization and its four core corporate values "4P": People, Passion, Professionalism, and Progress.
Since January 1, 2026, Uta Scheurer joins the leadership team as Chief People Officer. In this role, she will be responsible for the People & Culture division and will make a significant contribution to the further development of the four core values as well as to strengthening organizational and corporate culture.
Scheurer brings many years of international experience in building modern People & Culture structures. Most recently, she played a key role at Ruby Hotels in developing and advancing culture, leadership, and HR topics in a rapidly growing environment.
By expanding its leadership team, the PRIMESTAR Group underlines its ambition to consistently combine sustainable growth, a modern corporate culture, and professional organizational development.