Ellen Davis has been promoted to Chief Operating Officer (COO) and Executive Vice President at U.S. Travel Association (USTA)

The U.S. Travel Association announced today the promotion of Ellen Davis to Chief Operating Officer and Executive Vice President, recognizing her contributions to the association and her leadership in driving organizational growth.

Ellen Portrait2026 C V10

Davis joined U.S. Travel as Executive Vice President of Business Strategy and Industry Engagement in 2023. In that role, she launched a new membership model, evolved U.S. Travel’s event portfolio, built new industry networks, restructured the association’s operations and grew revenue by 37%. In her new role, she will lead the organization’s operational strategy, growth and performance, while continuing to oversee the association’s membership, industry engagement and events functions—ensuring these core areas remain closely aligned with U.S. Travel’s broader strategy and priorities.

Prior to U.S. Travel, Davis had extensive experience in association leadership, including senior roles at the National Retail Federation and the Consumer Brands Association, where her efforts led to substantial membership, community and revenue growth.

Ellen Davis is an alumnus of Georgetown University – Class of 2016.

Operations & Strategy United States DC Washington

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.1 trillion in economic output and supports 15 million jobs. U.S. Travel's mission is to increase travel to and within the United States.