Azure Tackert has been promoted to Senior Vice President of Marketing at Azul Hospitality Group
Azul Hospitality Group, a fully integrated operating platform delivering extensive support and resources for all facets of hotel operations, announced that Azure Tackert has been promoted to Senior Vice President of Marketing, reflecting the continued expansion and strategic importance of the company’s commercial platform. Tackert becomes the second member of Azul's topline team to hold a senior executive title, joining Melissa Matthews, who serves as Senior Vice President of Sales.
Tackert has been with Azul since 2018 and has served as Vice President of Marketing & eCommerce since 2020. In that role, she has led portfolio-wide marketing strategy and performance across the company’s rapidly expanding, multi-brand platform. Under her leadership, Azul has enhanced digital performance, strengthened public relations initiatives, and sharpened asset positioning efforts across branded and independent properties. During her tenure, the marketing organization supported 29 hotel openings and multiple strategic brand transitions across Marriott International, Hilton, Hyatt, and independent assets—ensuring brand alignment while protecting owner returns through disciplined commercial execution.
Matthews, who has served as Senior Vice President of Sales for several years, oversees the company’s sales platform, driving revenue strategy, group performance, and market share growth across the portfolio. Together, the senior sales and marketing leadership team enhances Azul’s ability to deliver integrated commercial strategies designed to maximize asset performance and long-term value for owners.