Erni Taslim has been promoted to Design Principal at SixteenFifty Creative Intelligence

Sixteenfifty Creative Intelligence announces the appointment of Erni Taslim as Design Principal, marking a new chapter in the San Diego-based creative agency’s continued growth and evolution as a vertically integrated hospitality platform.

02 Erni Taslim Headshot Sixteenfifty

Since joining the firm five years ago, Taslim has played a pivotal role in shaping Sixteenfifty’s creative direction and design language. Her ability to translate narrative into built form—layering atmosphere, emotion, and operational intelligence—has helped position the studio at the forefront of next-generation hospitality.

Taslim’s promotion reflects both her creative leadership within the firm and a 25-year global pedigree in interior architecture, informed in part by her education at the Southern California Institute of Architecture (SCI-Arc). Combined with her cultural fluency, spatial discipline, and design intuition, that foundation now guides her expanded role leading vision across Sixteenfifty’s growing portfolio.

Her approach finds its most compelling expression in the design of Kali Hotel and Rooftop, Autograph Collection within Hollywood Park in Inglewood, Calif. As project lead of her most ambitious project to date, the 300-room hotel adjacent to SoFi Stadium marks a defining moment in her emergence as a singular design voice.

Inspired by the myth, magnetism, and unapologetic presence of developer Dr. Kali P. Chaudhuri, Kali Hotel translates personality into materiality, rhythm, and experience. The project reads as a study in contrast: raw and refined, intimate and performative, grounded in place yet elevated beyond it.

Reaching beyond its immediate context, Kali Hotel establishes a new paradigm for hospitality within mixed-use entertainment districts, where culture, identity, and environment converge. More than a destination, it becomes a stage for narrative, energy, and Los Angeles’ evolving identity.

As Sixteenfifty continues to expand its footprint, Taslim will oversee design strategy across new developments, ensuring the firm’s work remains culturally relevant, operationally intelligent, and unmistakably distinct.

Design & Architecture United States CA La Jolla

SixteenFifty Creative Intelligence is a full service hospitality advertising agency. We have worked with some of the biggest hotels, casinos, and restaurants all over the world to create award winning print, digital, and video work.