Damien Boyer has been appointed as Global Director of Golf Strategy and Performance at Accor
Fairmont Hotels and Resorts, one of Accor’s leading luxury brands, announces the appointment of Damien Boyer as Global Director of Golf Strategy and Performance, based in Dubai. With over a decade of international experience across luxury hospitality and global sporting platforms, Damien will lead the development and execution of Fairmont’s golf vision worldwide.
A lifelong golfer and competitive amateur player, Damien has built his career at the intersection of golf, hospitality and performance. He began his journey with Groupe Barrière, the French family owned luxury hotel group, where he held the role of Sports Sales Manager with a strong focus on golf. During this time, he developed a commercial and operational model that positioned golf as a key profitability driver and brand differentiator, benefiting multiple hospitality verticals including marketing, communications, operations, revenue and digital.
Damien later joined Accor Headquarters, where his remit expanded significantly across more than 5,500 hotels globally. Alongside involvement in major international sporting events such as the Paris 2024 Olympic Games, the Rugby World Cup, Roland Garros and the Tour de France, he continued to champion a scalable golf hospitality strategy. His cross functional experience and ability to manage complex global projects have shaped his approach to leadership and long term brand building.
In his new role at Fairmont, Damien will focus on strengthening Fairmont Golf as a distinctive global pillar, elevating the guest experience while driving commercial performance. His priorities will include aligning internal stakeholders around a clear golf vision, enhancing the Fairmont golf product across destinations, and defining a strong and recognisable global golf brand positioning that reflects Fairmont’s heritage and commitment to excellence.
Damien’s leadership philosophy is guided by four core values: passion, performance, trailblazing and heritage. Known for his collaborative and curious approach, he believes in bringing people together across functions to deliver long term impact.
A competitive golfer with a +2.3 handicap, Damien remains deeply connected to the game. His appointment marks an important step in Fairmont’s continued commitment to shaping the future of luxury golf tourism, reinforcing the brand’s position at the forefront of experiential hospitality worldwide.