Daniel Lofton has been appointed as Vice President of Hawai'i Revenue Strategy at Outrigger Hospitality Group
OUTRIGGER Hospitality Group today announced the appointment of Daniel Lofton as Vice President of Hawai'i Revenue Strategy, reinforcing the company's commitment to driving performance, innovation and brand growth across its Hawai'i portfolio. The appointment is effective April 6, 2026.
In his new role, Lofton will lead the strategic direction and execution of all revenue-related initiatives across OUTRIGGER's Hawai'i hotel and condominium portfolio. He will be responsible for driving top-line performance through pricing optimization, demand forecasting, inventory control and distribution strategy across multiple properties, ensuring strong competitive positioning in both leisure and group segments.
Lofton brings deep industry expertise from Duetto Research, where he served as a founding team member and key leader since 2016. As Senior Director of Hospitality Solutions, he partnered with hotels, casinos and resorts globally to enhance revenue performance through loyalty pricing, personalization tools and advanced analytics. Notably, Lofton has previously worked closely with OUTRIGGER's revenue team, making this appointment a natural next step.
Daniel Lofton is an alumnus of University of Houston .